"Despite a general level of affluence never before realized in the history of the world." Easterlin observes, "Material concerns in the wealthiest nations today are as pressing as ever and the pursuit of material need as intense." The evidence suggests there is no evolution toward higher order goals. Rather, each step upward on the ladder of economic development merely stimulates new economic desires that lead the chase ever onward. Economists are accustomed to deflating the money value of national income by the average level of prices to obtain "real" income. The process here is similar----real income is being deflated by rising material aspiration, in this case to yield essentially constant subjective economic well-being. While it would be pleasant to envisage a world free from the pressure of material want, a more realistic projection, based on the evidence, is of a world in which generation after generation thinks it needs only another 10% to 20% more income to be perfectly happy.
Needs are limited, but not greeds. Science has developed no cure for envy, so our wealth boosts our happiness only briefly while shrinking that of our neighbors. Thus the outlook for the future is gloomy in Easterlin's view.
"The future, then, to which the epoch of modern economic growth is leading is one of never ending economic growth, a world in which ever growing abundance is matched by ever rising aspirations, a world in which cultural difference is leveled in the constant race to achieve the goods life of material plenty, it is a world founded on belief in science and the power of rational inquiry and in the ultimate capacity of humanity to shape its own destiny. The irony is that in this last respect the lesson of history appears to be otherwise: that there is no choice. In the end, the triumph of economic growth is not a triumph of humanity over material wants; rather, it is the triumph of material wants over humanity."
